Leadership

The decision-making power behind dual-core drive

Founder · Industry Architect

“From Shanxiahu pearl ponds to a global supply chain — three decades, one mission.”

Chairman

Qi Tiebiao

Founder of Baoji Jewelry Group, with three decades of dedication to the pearl industry. Starting from the pearl farms of Shanxiahu, Zhuji, he led Baoji from a small pearl cultivation operation into China's only full-industry-chain group with dual freshwater and seawater capabilities. With strategic vision, he established the Hainan FTP base and built the 'Supply Chain + Brand + Cloud Brand' ecological triangle model.

President · Operations & Brand

“From industry to consumer — defining the pearl category through brand.”

President

Li Xi

President of Baoji Jewelry Group, responsible for overall operations and brand strategy. With years of deep experience in the jewelry industry, she has driven the brand matrix layout and digital transformation, successfully building livestream e-commerce as the group's core growth engine. She has extensive experience in product R&D, channel expansion, and supply chain management.

Learn more about Baoji Group's corporate overview and strategic layout.

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